Buy Expired Domain Names for Traffic – Step-By-Step Guidance

Interested in buying expired domains names for traffic? Follow our step-by-step guidance and learn how to buy expired domains in the right way!

The concept of expired domain name marketing is not an innovation, it is not a method that it is popular, but it is a technique that can be used to attract traffic. The challenging part is that, if you don’t know how to use it right, it may have some negative effects on your website.

In order to avoid the disadvantages, we’ve prepared a few tips and tricks that will help you protect your website and gain the advantages at the same time.

We will start from the beginning, by explaining you the technique of using expired domains for traffic and how to use them safely.

Domain Name Registration & Expiration

In order to create a website, you need a suitable domain name. Once you will find a suitable domain name for your website, you need to register it. In other words, you need to buy an ownership for the domain name for a certain period of time, usually for one year.

To register your domain name, you need to find a reliable domain name registrar. The domain name registrar is a connection between your domain and the Internet Corporation for Assigned Names and Numbers of ICANN. If you don’t renew the domain name after one year, the domain automatically expires. This is your opportunity! You can make a huge profit by buying an expired domain.

Buying Expired Domain Names for Traffic

The technique behind buying expired domain names is pretty simple. You need to wait for a certain domain name to expire or you can find an existing expired domain name that is already on sale. Determine whether or not these domain names suit your needs and preferences and either or not they have an existing traffic and links.
Once you will identify that a certain expired domain is what you need, buy it and leverage it to send that links and traffic to your website. Make sure to convert that traffic into potential customers and loyal readers and filter the links for as much value as possible. Repeat this process with other expired domains as well.

When you find an expired domain name that you are interested in, there are a few steps you need to keep in mind:

  • Utilize Whois information to determine when the exact expiration date is
  • Identify the domain name registrar
  • Determine the auction partner of the registrar
  • Identify the demand for the domain name
  • Identify the maximum price you are willing to pay and bid only to that point

At the end of the process, you probably will have spent a certain amount of money for an expired domain with a satisfactory amount of traffic, which you can then use for your own purposes. There are a few ways you can try for leveraging the value from the expired domain names. We are going to present you 4 most popular:


301 Redirects – This is one of the most effective solutions, however, it only works for a short period of time.


Microsite Filtering – This method including creating a website to sit on the domain you buy.


Site Overhauls – This is the most time-consuming methods of them all.


Domain Parking – This option requires a low effort but it does not give you a lot of benefits you can use.

We hope this article was helpful to you and that now you are ready to buy expired domain names!



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